paul-kingThe WonDayLater Golden Ticket
A common problem faced by many software companies using a freemium pricing approach is:
“How do I show the value of our premium features without simply giving them away”
The answer for most (and the majority of our competitors) is to simply use a good old 30-day trial. Great, easy, badabing, badabong - yes?
Well although this might be straightforward, we realised that the 30 day trial method actually presents the customers (and therefore the company) with a second problem:
(customer)
- Signs up to service
- forgets about it for 30 days or more (or is too busy to take a proper look) - easy to do
- returns - to find out their trial has now expired
- loses interest / becomes annoyed
- goes elsewhere
For a customer-orientated service based company like ours this really is no good. We want to impress our users from the outset, not alienate them!
So we sat down and put our heads together for an epic brotherly brainstorm. Some cups of tea and wonderfully obtuse ideas later, we finally hit upon a nice elegant solution…the 1DayLater ‘test-drive’ pass!
A photo of what the free pass might look in the real world, if it were conceiled in a chocolate bar.
Now each of our customers will get 3 passes as soon as they sign up with us. They can be activated when one of the premium features is clicked (currently invoicing, export and mileage claims)
The passes themselves last 30 minutes (just long enough to have a good play around with the premium features we think). However they can be used at any time - whether a user has just signed up or has been signed up for 6 months. Returning customer problem solved!
— Next week should mark the start of our paid-for subscription services. Once this is underway we hope to get some feedback as to how the free-pass system is working out.
And if anyone has any feedback now - please get in touch:
feedback@1daylater.com
Paul
oh. ps. phone and desktop app development are going very well - more info to come soon!
